28 Oct Why Outsourcing Could Be the Best Decision You Ever Make
by Eira Braun-Labossiere
Because — and let’s cut to the chase — you need help. Now.
What do I mean by “outsourcing”? I am referring to partnering with marketing and copacking companies to execute a project.
Specifically, I’m talking about how a third party source for marketing and graphic design saves oodles of time and effort — and let’s not forget — money. Take The Freelance Portfolio, for example, and how clients like Ferrero and Pfizer Consumer Healthcare return to us as their go-to for
- Fresh ideas on graphic concepts
- New perspectives on design
- Multiple layout options
- Innovative methods of structural display design
- An endless source of promotional ideas that work
And we carry our ideas through to print and production, so you have a one-stop shop. No fuss, no muss.
When it comes to co-packing, you may find yourself in a position to seek out a secondary contract packager. Clients like Tender Corp, Pfizer Consumer Healthcare Canada and Ocean Brands have relied on Repack Canada for years whenever they are experiencing
- a super tight timeline
- packaging that requires a Gift With Purchase added on
- a product to be reformatted
- POS display assembly & packing
OR… perhaps you are experiencing a LACK OF
- labour resources
- supplier network
- specific expertise
When you outsource, YOU, the client are the boss. Your design studio or co-packer are there to take your orders. But keep in mind that with their experience and expertise they will have invaluable insights and advice for your projects. So outsourcing becomes a close partnership between the client and the outsourced business. The bottom line is always to find the best solution.
Not convinced? In a Contract Packaging magazine survey,
“…65% of respondents who had invested in co-packing said it had increased their business’s flexibility, while 62% said it had helped them cut costs. It can also reduce carbon footprints… .”*
Latil and Laurent sum it up well in their article about outsourcing co-packing for successful goods promotions:
“…co-packing projects require a special dedicated area, expensive equipment as well as qualified staff that would mainly be used during marketing actions. But a professional provider uses these resources on an ongoing basis due to the large volumes, which allows operational costs to be lowered significantly.
In addition, even the simplest co-packing operations require professional organization of production lines, which tends to be impossible without qualified staff experienced in this area. Otherwise, to organize operations using the company’s own resources might take much time.
Based on its experience, a professional co-packing provider possesses a larger range of design ideas, whose realization takes him much less energy and resources compared with the manufacturer.
In any case, during the period the marketing department gets an idea up to the moment that the goods hit store shelves, market tendency may change. The professional provider of co-packing services ensures saving much time on the project preparation and makes goods hit the shelves in the shortest time possible.
Flexibility, fast response, innovations and favorable price are the key figures of outsourcing.”**
Why is it that outsourcing could be the best decision you ever make?
Find a reliable partner in copacking and sales promotions: you will be amazed at the time + money + energy you can save.